About Zedge

At A Glance


“Zedge has everything.”

We hear this comment over and over from users. Zedge is the place people go to find new, interesting content for their phones. We make it incredibly easy to find and download cool ringtones, wallpapers, and more.

Our highly engineered recommendation engine ensures the content you see on Zedge is new to you and something you’ll be interested in. The more you use Zedge, the better it works for you.

Zedge is a remarkable distribution platform.

Thousands of artists, musicians, and developers use Zedge to freely share their work with millions users around the world. We’re the leading mobile app for distributing free, high-quality visual art, ringtones, and games. Zedge is a free and easy way to massively distribute your stuff via the Google Play store and Apple App Store.

Zedge is a partner to advertisers and publishers.

Our huge passionate community allows Zedge to offer a scalable, non-incentivized, user acquisition platform with global reach and proven ability in delivering lifetime high-value customers. Zedge’s users benefit from a free and open platform for content sharing, and our advertisers and corporate partners benefit from a loyal, highly-engaged stream of users.




The Stats

  • 180+ million installs across Android, iOS, and Windows Phone
  • 32 million MAU across Android, iOS, and Windows Phone
  • Top 15 on Google Play for 5 years running
  • 4.6 average star rating on Google Play
  • 10 million users on web and mobile web
  • Hundreds of millions of in-app content downloads per month
  • 150,000 downloads of the Zedge app per day
  • 1.2 million Facebook Likes
  • Users in 160 countries



The Team

Tom Arnoy – Chairman, CEO and Co-Founder

Tom Arnoy, co-founder and CEO of Zedge.

Tom Arnoy co-founded Zedge in 2003 and helped build it into the mobile content discovery platform that it is today. In addition to his role as CEO, he is intimately involved in overseeing product development, strategy, and technology.

A serial entrepreneur and one of the early mobile Internet pioneers, Arnoy began his career with the 1999 co-founding of Webway, a Trondheim-based Internet venture.  He followed this venture in 2001 with the launch of IMC Labs, which soon became part of Mobile Forza, a mobile incubator and consulting company. Arnoy remained with Mobile Forza until 2003, managing the technical and product teams. In addition to these roles, Arnoy served as the project manager for MobileZone, a joint venture owned by Siemens and Mobile Forza.

Under his leadership, the Zedge app (available on iOS and Android) has been quite successful, with more than 75 million downloads and ranking among the Top 15 most popular apps in the Google Play store for the last three years.


Jonathan Reich – COO

Jonathan Reich

As Zedge’s COO, Jonathan Reich is responsible for revenue creation, business development, strategy, and operations. In addition to these responsibilities, he oversees the company’s New York headquarters and is a member of the Board of Directors.

Reich has a wealth of experience in the online and telecom industries and he is an expert at fostering the fast-paced growth of start-up companies. Prior to joining Zedge in June 2011, he headed up sales and business development for software firm Fabrix Systems. Before that, he led Net2Phone’s Global Services subsidiary and was a key member of the management team that steered the company through three public offerings.

Reich has negotiated deals with some of the world’s most renowned telecommunications, media, and technology (TMT) companies, including Google, Microsoft, Yahoo!, AOL, Liberty Media, Motorola, IBM, Dell, Cablevision, AT&T, Verizon, and Cable and Wireless. He attended the School of Engineering and Applied Science at Columbia University, where he earned both an M.Sc. and B.Sc. in Operations Research.


Stig Bakken – CTO

Stig Bakken, CTO of Zedge.

Stig Bakken joined Zedge in 2009 with the goal of creating end-user value from the company’s data. As the CTO, he has also helped the company scale its considerable architecture and technology to meet steadily increasing demand.

Prior to Zedge, Bakken spent three years with Google working on search infrastructure projects and Google News. He has also served as tech lead for Yahoo!’s Multimedia Search team, which earned him the 2005 Search Engine Award for “best image search engine.”

Bakken is a serial entrepreneur, having co-founded FTP Search in 1994 and Guardian Networks in 1996. FTP Search quickly became one of the most popular websites in the world. Both ventures were acquired by Fast Search & Transfer (now part of Microsoft), in 1997 and 1999 respectively.

Stig was also an active part of the PHP development team from 1996 to 2004; his contributions include the PEAR packaging system.

Knut Hellan – Principal Data Scientist


Knut Hellan joined Zedge in early 2011. His data-crunching expertise, problem solving skills and passion for making great software have helped him become one of Zedge’s top computer engineers.

Hellan began his career in the late 1990s as a software engineer with Q-Free, an electronic toll collection tech development company. He went on to serve as project manager with the company before accepting an equivalent position with Fast Search & Transfer (FAST), where he specialized in Internet projects and search relevance.

He continued this work as a senior software engineer at Yahoo!, which acquired FAST. Hellan later went on to become an engineering manager at Google. While at Google, he created and built out the Google News team in Trondheim, with a focus on classification, internationalization and mobile.

Hellan is also an experienced entrepreneur, having founded shopping recommendation engine developer, Sincerial in 2009. He holds a Master of Science in Engineering Cybernetics from the Norwegian University of Science and Technology.


Vemund Lindaas – Vice President of Engineering


Vemund Lindaas serves as Zedge’s vice president of engineering, where he applies his vast experience with team and department management across hardware, software, microelectronics and product development.

Lindaas first entered the high tech sector in 2000 when he joined Q-Free, an electronic toll collection technology company. He quickly rose up the ranks, eventually reaching the position of project manager in charge of AVR micro-controller projects.

Lindaas went on to join Atmel, a leading designer and manufacturer of semiconductors. There, he led the AVR IC development department in Norway for four years before being named senior manager of engineering. In this capacity, he was responsible for overseeing new product development, project management and internal management.




The Investors

IDT Corp. (NYSE: IDT): Multinational holding company with primary operations in the telecommunications sector where it provides a suite of prepaid and rechargeable calling cards and financial products focused on immigrant communities around the world.  It is also a leading wholesale carrier of international long distance calls.

Shaman II, LP: Limited partnership formed for the purpose of investing in Zedge and is made up of limiteds with prior and or existing involvement in AOL, Sierra Wireless (through Airlink), iSkoot (Qualcomm), ePals and Clearspring, among other entities.

Click here to contact Investor Relations.




The Advertisers

Zedge drives customers with high lifetime value to our advertising partners on a fully non-incentivized and scalable basis. Our ability to reach relevant and engaged users, throttle install velocity, and optimize ROI separates us from the myriad of “blind” user acquisition networks. Zedge employs a wide variety of native, high-performance ad formats including banners, interstitials, and video. Our partners are thrilled with our technical expertise in advertising, including:

  • Dedicated account support.
  • Campaign analysis and optimization.
  • Fast execution.
  • Install tracking (AD-X, Kochava, HasOffers, etc.).
  • Automated reporting
  • Seamless implementation free of SDKs.

Click here for advertising sales.